IGTV, Instagram’s long-form video platform, is revolutionizing the way we consume social media content. Unlike traditional social media platforms, IGTV allows users to upload videos up to an hour long, providing a unique space for creators to share more in-depth content with their followers.
The advent of IGTV has opened up new avenues for businesses, influencers, and everyday users alike. With its user-friendly interface and seamless integration with Instagram, IGTV has quickly become a favorite among social media enthusiasts. It offers a more immersive and engaging experience, allowing users to dive deeper into the IG stories and lives of their favorite creators.
However, as with any social media platform, success on IGTV doesn’t come without effort. Gaining followers and maintaining viewer engagement require a strategic approach. From understanding the IGTV algorithm to optimizing video descriptions, there are several techniques that can help you increase your follower count and boost your IGTV presence.
In this Instagram guide, we will explore six proven techniques for gaining more followers on IGTV. Whether you’re a seasoned content creator or just getting started, these strategies will provide valuable insights to help you grow your IGTV following and make the most of this dynamic platform.
Stay tuned as we delve into the world of IGTV and uncover the secrets to gaining more followers. Let’s get started!
Understanding the IGTV Algorithm
The IGTV algorithm plays a crucial role in determining which videos get recommended to users, and understanding it can significantly enhance your ability to gain followers. The algorithm takes into account various factors, including the relevance of the content, your relationship with the viewer, and the popularity of your videos.
One of the latest updates to IGTV is the ability to share videos in stories. When users share their IGTV video to their story, the first 15 seconds will play automatically and users can add a swipe-up link to see the rest of the video. This feature allows you to reach a wider audience and attract more followers to your IGTV channel.
Another recent feature is the addition of AI Stickers in DM chats. This feature lets you generate any kind of sticker you want via text prompts. It’s a fun and interactive way to engage with your audience, which can help you gain more followers.
Moreover, Instagram has also launched a global feature that allows users to download their favorite reels from public accounts directly to their camera roll. This feature, previously launched in the US, has now gone global. Each downloaded reel comes with a watermark, proudly displaying the original creator’s Instagram handle.
Understanding these features and how the IGTV algorithm works can help you create more engaging content and attract more followers.
Technique 1: Consistent Posting on IGTV
Consistency is key when it comes to gaining followers on IGTV. Regular posting not only keeps your current followers engaged but also helps attract new ones. Instagram recommends posting a reel 4 to 7 times per week, an in-feed photo 3 to 5 times per week, and going live at least once per week. This consistent presence on the platform ensures that your content is always fresh and relevant, increasing the chances of your videos being recommended to other users.
However, consistency doesn’t mean sacrificing quality for quantity. Each video you post should offer value to your viewers, whether it’s informative, entertaining, or inspiring. High-quality content is more likely to be shared, further increasing your reach.
Moreover, try to maintain a consistent theme or style across your videos. This helps in building a recognizable brand identity. Whether it’s through the use of certain colors, filters, or types of content, a consistent style can make your videos instantly recognizable to your followers.
Remember, gaining followers is not an overnight process. It requires patience, effort, and a lot of trial and error. But with consistent posting of quality content, you’re sure to see your follower count on IGTV grow over time.
Technique 2: Engaging IGTV Thumbnails
An engaging thumbnail can make all the difference when it comes to attracting viewers to your IGTV videos. Thumbnails are the first thing potential viewers see when they come across your video, and a compelling thumbnail can entice them to click and watch.
Here are some tips for creating engaging IGTV thumbnails:
- Use High-Quality Images: Ensure your thumbnail image is clear, high-resolution, and visually appealing. Blurry or pixelated images can deter potential viewers.
- Include Text: If appropriate, consider adding a short, catchy title or a few descriptive words to your thumbnail. This can give potential viewers an idea of what to expect from the video.
- Stay On-Brand: Try to maintain a consistent aesthetic across all your thumbnails. This can help in building a recognizable brand identity.
- Test Different Thumbnails: Don’t be afraid to experiment with different thumbnail designs. Monitor your video performance to see which types of thumbnails attract the most viewers.
Remember, while an engaging thumbnail can draw viewers in, the content of your video is what will keep them watching. So, always ensure your video content is as compelling as your thumbnail.
Technique 3: Cross-Promotion on Other Platforms
Cross-promotion is a powerful strategy for increasing your IGTV followers. By sharing your IGTV videos on other social media platforms, you can reach a wider audience and attract more followers to your IGTV channel.
Here are some tips for effective cross-promotion:
- Share Teasers: Share short clips or teasers of your IGTV videos on platforms like Facebook, Twitter, and LinkedIn. Include a call-to-action encouraging viewers to watch the full video on IGTV.
- Leverage Instagram Stories: Instagram Stories is a great place to promote your IGTV videos. You can share a clip of your video and use the ‘Swipe Up’ feature to direct viewers to the full video.
- Use Your Blog or Website: If you have a blog or website, consider embedding your IGTV videos in relevant blog posts or on your homepage.
- Email Newsletters: If you have an email newsletter, include a link to your latest IGTV video in your emails.
- Collaborate with Other Creators: Consider collaborating with other creators and cross-promoting each other’s IGTV videos.
Remember, the goal of cross-promotion is not just to increase your IGTV followers, but also to provide valuable content to your audience across all platforms. So, always ensure that the videos you’re promoting align with your brand and are relevant to your audience.
Technique 4: Collaborations on IGTV
Collaborations are a powerful way to increase your IGTV followers. By partnering with other creators or brands, you can tap into their audience and attract new followers to your channel.
Here are some tips for successful collaborations on IGTV:
- Find the Right Partner: Look for collaborators with a similar follower count and goals. Ensure that their content aligns with your brand and appeals to your target audience.
- Use the Collab Feature: Instagram has a Collab feature that allows you to co-author posts with other accounts. This makes it easy to create joint posts and gives your followers easy access to your collaborator’s account.
- Create Joint Content: Collaborations can take the form of joint posts, guest appearances on each other’s IGTV videos, or shared Instagram Stories. The key is to create content that is valuable and interesting to both your audiences.
- Promote Each Other: Don’t forget to promote your collaborator’s content on your channel and encourage them to do the same. This cross-promotion can help both of you gain more followers.
Remember, successful collaborations are about more than just increasing your follower count. They’re about building relationships with other creators and providing valuable content to your audience.
Technique 5: Optimizing IGTV Video Descriptions
Optimizing your IGTV video descriptions is a crucial step in gaining more followers. A well-crafted description can improve the visibility of your videos, attract more viewers, and ultimately lead to more followers.
Here are some tips for optimizing your IGTV video descriptions:
- Be Descriptive: Provide a clear and concise summary of your video content. This helps viewers understand what your video is about and can entice them to watch.
- Use Keywords: Include relevant keywords in your description. This can improve the searchability of your videos and attract viewers who are interested in your content.
- Include a Call to Action (CTA): Encourage viewers to interact with your video. This could be asking them to leave a comment, share your video, or subscribe to your IGTV channel.
- Use Hashtags and Handles: Including clickable hashtags and handles in your description can increase the visibility of your videos. This can help you reach a wider audience and gain more followers.
- Link to Relevant Content: If you have related content on your website or blog, consider including a link in your description. This can drive traffic to your site and provide additional value to your viewers.
Remember, a well-optimized description can make your video more appealing to both viewers and the IGTV algorithm.
Technique 6: Engaging with Your IGTV Audience
Engaging with your audience is a key factor in gaining more followers on IGTV. By interacting with your viewers, you can build a strong community around your content and encourage more users to follow your channel.
Here are some tips for effectively engaging with your IGTV audience:
- Respond to Comments: Make an effort to respond to comments on your videos. This shows your viewers that you value their input and encourages them to engage with your content.
- Ask for Feedback: Encourage your viewers to share their thoughts and opinions. This not only boosts engagement but also provides you with valuable feedback that you can use to improve your future videos.
- Host Contests or Giveaways: Hosting a contest or giveaway can be a great way to boost engagement. Ask your viewers to comment on something specific, such as a trivia answer or other targeted response.
- Create Interactive Content: Consider creating content that encourages viewer participation. For example, you could host a Q&A session, create a poll, or ask your viewers to submit their own video responses.
Conclusion: Implementing IGTV Techniques for More Followers
In the world of social media, IGTV stands out as a unique platform that offers immense potential for content creators. Whether you’re an influencer, a brand, or an everyday user, IGTV provides a space for you to share longer, more in-depth videos with your followers.
However, gaining followers on IGTV requires a strategic approach. From understanding the IGTV algorithm to optimizing your video descriptions, there are several techniques that can help you increase your follower count.
In this article, we’ve explored six proven techniques for gaining more followers on IGTV. These techniques include consistent posting, creating engaging thumbnails, cross-promotion on other platforms, collaborations, optimizing video descriptions, and engaging with your audience.
Implementing these techniques can help you grow your IGTV following and make the most of this dynamic platform. Remember, the key to success on IGTV is providing valuable, engaging content and building a strong community around your brand.
So, why wait? Start implementing these techniques today and watch your IGTV follower count soar! Good luck!.