How to

How to Use Instagram Shopping

Welcome to our guide on How to Use Instagram Shopping. If you’re a business owner, Instagram Shopping can be a game-changer! It’s a feature that allows businesses like yours to sell products directly through Instagram posts and stories. But how does it work? Let’s break it down.

First, you’ll need to set up Instagram shopping. This involves creating an Instagram business account and connecting it to a Facebook catalog. Don’t worry, we’ll guide you through the process step by step.

Once you’re set-up, you can start creating shoppable posts. This means tagging products in your posts, just like you would tag a friend. We’ll share some tips on how to make these posts engaging for your followers.

Instagram Shopping has some cool features that can help you promote your products. We’ll explain how to use each one effectively.

Promoting your products is key to driving sales. We’ll give you some tips on how to do this, including using Instagram ads to boost visibility.

Finally, we’ll show you how to track your performance and use this data to improve your strategy.

So, are you ready to leverage Instagram Shopping for your business growth? Let’s dive in!

Shop with ease on Instagram! Tap “View Products” in a reel or choose “Shop Now,” “View Shop,” or “View Collection” in stories and profiles. Some items can be bought directly on Instagram, while others may redirect you to the store’s website.

Setting Up Instagram Shopping

Before you can start selling on Instagram, you need to set up Instagram Shopping. Here’s how you can do it in simple steps:

  1. Create an Instagram Business Account: If you don’t already have one, you’ll need to create a business account on Instagram. This is easy to do from your profile settings.
  2. Connect to a Facebook Catalog: Instagram Shopping requires a Facebook catalog. This is a place where you list all the products you want to sell. You can create a catalog in the Facebook Business Manager.

Remember, Instagram will review your account before you can start selling. This usually takes a few days, so be patient!

Creating Shoppable Posts

Now that you’ve set up Instagram Shopping, it’s time to create shoppable posts. Here’s how:

  1. Tag Products in Your Posts: When you upload a photo, you’ll see an option to tag products, just like tagging people. Click on it, and you’ll be able to select the products from your Facebook catalog.
  2. Make Engaging Posts: The key to successful shoppable posts is to make them engaging. Use high-quality photos, write compelling captions, and encourage your followers to interact with your posts.

Remember, the more engaging your posts are, the more likely your followers are to check out your products. So, get creative!

Using Instagram Shopping Features

Instagram Shopping offers a variety of features to help you showcase your products. Here’s how to use them:

  1. Shop Tab: The Shop tab is a dedicated space on your profile where followers can browse your products. Make sure your products are well-organized and easy to browse.
  2. Product Detail Pages: When a follower clicks on a product tag, they’re taken to a product detail page. This page includes more information about the product, such as its price and description.

Remember, the goal is to make shopping on your Instagram as easy and enjoyable as possible for your followers.

Promoting Your Products

Promoting your products effectively is crucial for driving sales on Instagram. Here are some tips:

  1. Use Instagram Ads: Instagram ads can help boost the visibility of your products. You can target your ads to reach people who are likely to be interested in your products.
  2. Engage with Your Followers: Engaging with your followers can help build a loyal customer base. Respond to comments, share user-generated content, and create interactive stories.

Remember, promoting your products is not just about making sales. It’s also about building relationships with your customers.

Sure, let’s proceed to the final section of our article on “How to Use Instagram Shopping”.

Analyzing Your Performance

To make the most of Instagram Shopping, it’s important to track your performance. Here’s how:

  1. Use Instagram Insights: Instagram provides a tool called Insights that gives you data about your followers and how they interact with your posts. You can use this data to understand which products are popular and when your followers are most active.
  2. Adjust Your Strategy Based on Data: Use the data from Instagram Insights to adjust your strategy. If a product isn’t selling well, try promoting it in a different way. If a post gets a lot of engagement, consider what made it successful and try to replicate it in future posts.

Remember, the key to success with Instagram Shopping is to continually learn and adapt. Keep an eye on your data, adjust your strategy as needed, and you’ll be on your way to Instagram success!

In short:

View Products:

  • If you spot a post with “View Products,” tap on it (the shopping bag icon).
  • Explore and select the items you want.
  • When ready to buy, tap “View on Website” to complete your purchase on the brand’s website.

Shop Now:

  • Look for a “Shop Now” link in a brand’s post.
  • Tap “Shop Now” to start your purchase within the Instagram app.
  • Add your desired item to the cart and follow the prompts to complete your purchase on the brand’s website.

Explore Instagram Shops:

  • Visit a profile and tap “View Shop.”
  • Browse through products and tap on an item.
  • Some shops may redirect you to the retailer’s website for the purchase.
  • Others offer a “Buy Now on Instagram” feature, allowing you to complete the purchase without leaving the app.
  • Simply tap “Buy Now” or “Add to Cart,” then proceed to checkout to finalize your purchase.


Instagram Shopping is a powerful tool for businesses to directly sell products through Instagram. By setting up a business account, connecting to a Facebook catalog, creating engaging shoppable posts, effectively using Instagram Shopping features, promoting products, and analyzing performance, businesses can leverage Instagram Shopping for growth. Remember, the key to success is to continually learn, adapt, and engage with your followers. Happy selling on Instagram! 🎉

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