YouTube Premium Increases Price for Family Plans

This is the first significant price increase for YouTube Premium. The family plan for the service will now cost $22.99 per month.

The price of YouTube Premium will increase from $17.99 to $22.99 per month for those using the family plan, which permits up to six accounts to use the same subscription, as was announced today in an email to subscribers.

It is a rise of more than 25%. If you want to subscribe through the Apple App Store, the cost jumps to $29.99/month.

In numerous nations, including the US, the UK, Canada, and Argentina, YouTube is raising the cost of its Premium subscription tiers. Several consumers in these areas received emails informing them of a price increase that will take effect on November 21. This is how word of the price increase spread.

Up to five people may use the features like ad-free videos, downloads for offline viewing, and background play under a single subscription with the video streaming service’s Premium plan for families.

YouTube Premium Increases Price

The price of YouTube Premium for individual accounts doesn’t seem to be going up. On YouTube’s website, despite the new family pricing currently being displayed, that price is still $11.99 per month (pictured below). Several areas, including the following, appear to have the new prices in effect:

• America: $17.99 -> $22.99
• America: CA
• $17.99 -> CA
• $22.99\sUK: £17.99 -> £19.99
• Argentina: Personal strategy Family plan ARS 119 through ARS 389 179 ARS -> 699 ARS
• Individual Turkey plans range from 16.99 TRY to 29.99 TRY.
• Japan: ¥1,780 -> ¥2,280

The email states that the $22.99 price increase will be applied to original YouTube Red family subscribers who have been grandfathered into the $14.99/month rate for the past few years, but not until April.

Other businesses have also reported pricing increases. For instance, Apple recently increased the cost of App Store sales to offset currency fluctuations against the dollar and an increase in global inflation. This might be a plausible explanation for the rise in paid family plans on YouTube.

Users find the situation aggravating, but they may voice their opinions to YouTube using this link. There is no assurance, though, that YouTube would reverse the pricing increases in reaction to user criticism.

Grandfathered family users who switched from the original Google Play Music are also impacted by the price increase; they now pay YouTube $14.99 per month. Additionally, they will need to pay $22.99 each month. But the price increase for such consumers won’t take effect until April of the following year.

YouTube has been attempting to increase revenue through premium memberships. It recently tested asking free users to upgrade to watch films in 4K. The test was stopped by the business earlier this week.

As was already mentioned, numerous businesses have increased the cost of their subscription plans this year. A Netflix subscription now costs between $1 and $2 more per month depending on the tier. Amazon Prime raised its monthly fees in February from $12.99 to $14.99, or $119 to $139 annually. The cost of other services like Disney+, ESPN+, and Hulu has also increased.

This sudden price increase happens only a few days after YouTube ended an “experiment” that tried to force users to watch platform content in 4K.

YouTube offers an open form for comments on the move because it is aware that platform users would not be pleased with the rise.

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Conclusion

For those who subscribe to YouTube Premium under the family plan, which allows up to six accounts to share a single subscription, the cost will rise from $17.99 to $22.99 a month. The price increases to $29.99 per month if you want to subscribe through the Apple App Store.

Thanks to YouTube’s family plans, you may share your paid subscription with up to 5 family members that live at the same address. The cheapest monthly rate is $1.19 in Argentina, and if multiple users share an account, each person’s monthly YouTube Premium subscription will cost $0.20.

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